Getting Away With It

The real inside story of loaded — by co-founder Tim Southwell. 30th anniversary re-edition, packed with never-before-seen photos from the time.

The story of loaded is one of the most remarkable in British media history. When it launched in 1994 the men's magazine market was full of snooty and condescending fashion journals.

Irreverent, adventurous and above all funny, loaded hit the newsstands like a publishing hurricane. Things would never be the same again.

"I've just been reading loaded. I was laughing my bollocks off" — Sir Michael Caine

"Funnier than a boat full of Barts and a house full of Homers" — The Simpsons

Ordering the signed edition? Pop the name or message you'd like Tim to write in the order note at checkout.