Tim Southwell
Co-Founder
One of the three founders of Loaded and the man who helped invent its voice. Deputy editor turned editor, later founder of the award-winning GolfPunk. An architect of the whole thing.
The EXPloaded Podcast
For men who should really know better by now
The three men who built Loaded — Britain's most influential magazine — finally telling the full story. Britpop, football, chaos and Cool Britannia, from the people who were actually there.
The Official EXPloaded Podcast
loaded magazine co-founder Tim Southwell, along with former Editors-at-Large Bill Borrows and Ben Marshall, revisit the 90s, interview iconic guests and laugh their way through life in their 50s and 60s.
Britpop, football, chaos and Cool Britannia — it was a unique, wild and very different time…
The people who were actually there
Your Hosts
Bill Borrows
Editor-at-Large
The immersive gonzo merchant who threw himself into bizarre and frequently dangerous situations for the story — and mostly lived to file it. Fearless, funny, faintly unhinged.
Ben Marshall
Editor-at-Large
One of Loaded's defining voices. Long-form features, culture and first-person chaos, built with a fanzine mentality where the best ideas came straight out of the room.
The Book
Getting Away With It
30th Anniversary Re-Edition
The story of loaded is one of the most remarkable in British media history. When it launched in 1994 the men's magazine market was full of snooty and condescending fashion journals.
Irreverent, adventurous and above all funny, loaded hit the newsstands like a publishing hurricane. Things would never be the same again. Packed with never-before-seen photos from the time.
“I've just been reading loaded. I was laughing my bollocks off”Sir Michael Caine
£11.99 · £14.99 signed with a personal message
Official Merch
Wear it well
Classic Oldham cotton tees, worn in, not out. For men who should really know better by now — you've earned it.
Shop the Collection
